Hello, savvy tourist and visionary tourism operator! Just for a minute, picture yourself starting your next great journey without ever touching a computer. You may start your next adventure by asking Alexa to “find me a luxury suite in Bali,” for example. Welcome to the voice search universe, where your requests are voiced aloud and carried out electronically.
Why voice search isn’t just the future—it’s here and now.
A more natural mode of engagement is becoming increasingly prevalent as tapping and typing become obsolete. According to recent eMarketer predictions, an astounding 4 billion people will have used voice search by 2021. Travelers are adopting speech to simplify their trip arrangements, eating choices, and relaxing locations. This isn’t just a small chat.
The shift towards voice search is further evidenced by recent statistics:
- 50% of the US population uses voice search features daily.
- A remarkable 71% of consumers prefer to conduct queries by voice instead of typing.
- In 2022, over one-third of all US consumers owned a smart speaker, signifying a trend toward voice-assisted devices.
- Notably, over half of all smart speaker owners use their devices daily, underscoring the integral role of voice in modern life.
- E-commerce hasn’t been left behind either. An impressive 33.2 million US consumers shopped using a smart speaker in 2022.
- Furthermore, 51% of all online shoppers in the US rely on voice assistance to research products.
*Data sourced from Oberlo’s 2023 report.
The simplicity and speed of voice search is unmatched. Given that speaking is, according to Google, three times faster than typing, it is understandable why so many people have switched to this technique. So rather than fumbling with keys, say what you need.
What’s in it for the Travelers? Voice search!
Voice search offers some benefits to our travelers:
- Swift and Effortless Interaction: While still in the sun, consider where the greatest beach is to visit. Convenient and hands-free.
- Communication focused on people: What are the summer’s top five vacation spots? It is a natural and conversational question to ask Siri.
- Accuracy & Personalization: Besides recognizing various dialects, voice search provides customized suggestions in line with your preferences.
The Travel Industry: Profiting from Voice
Voice search offers rich potential for the industry’s titans:
- Skyrocketing Organic Traffic: Voice search optimization puts your company on the cutting edge of contemporary digital engagement.
- Building Trust: Establish yourself as the go-to travel advisor by giving clear, insightful responses.
- Boosting Conversions: Presenting the appropriate offer at the appropriate voice prompt helps convert prospective leads into clients.
- Fostering Loyalty: Smooth encounters lead to repeat clients who will use your brand frequently.
Voice Optimization: Advice for Travel Industry Businesses
For those wishing to take advantage of this digital trend, follow these 5 steps:
- Embrace Long Tail Keywords: You could find that searches for things like “family-friendly resorts in the Bahamas” lead to the most profitable search phrases.
- Quality is Key: Provide material that is not just information-rich but also interesting and genuine.
- Prioritize Speed: In the quick-paced digital era, how quickly your website loads might determine whether you win or lose a consumer.
- Stay Relevant and Dynamic: Be sure the visuals correspond to location-based inquiries and provide simple booking possibilities.
- Leverage Tools: Boost your content for voice search by utilizing Google My Business, Analytics, and Search Console.
Download the infographic by clicking here
Voice Search for Real-World Situations
Imagine Sarah is organizing her trip to Paris. She quickly asks, “What are the must-see places in Paris?” and is given a compiled list. When choosing the Eiffel Tower, she receives verbal instructions on its history, surrounding eateries, and the quickest trip.
On the other side, Jack queries, “Which Maldives resorts have underwater rooms,” desiring a tranquil beach holiday. A short while later, he is faced with a gallery of gorgeous lodgings and is prepared to make a decision.
There is no denying that voice search is changing the way that information is retrieved. It goes beyond simply speaking and being heard. The trick is to listen, change, and deliver. Are you prepared to surf the flow and advance your tourist endeavor as the wave of voice search sweeps the digital world?